Designer Alice Crawley

Photo Credit: Alice Crawley

In a few words (or more, if you'd like), tell us about your design style. How would you describe it? What makes it "yours"?

I think it's fair to say that my design style could definitely be labelled as more maximalist than minimalist for starters! I take great pleasure in building a space like a piece of art, adding layers and layers (which can sometimes be very subtle) in order to tell a story and give a more "lived-in" look than something which screams 'new'.
At its very core I would say my personal design approach is undeniably East meets West having spent so much time living in China and Vietnam - chinoiserie and chintz bring me much joy!
I love combining decorative Asian details with a grounding and more traditional English aesthetic - I find this combination interesting, it never gets old.

What is your most treasured possession? Do you have a story behind it that makes it special?

That's a hard question to answer but I'd probably say the jade green Chinese daybed we have sitting at the end of our bed would have to be my most treasured possession - it has sat in many different settings over the years (even on a leafy outdoor terrace in Hong Kong) and always brightens up any space it inhabits. This piece of furniture hold a lot of happy memories for me, and right now it is literally holding children who choose not to sleep in their own beds at night..!

Photo Credit: Alice Crawley

What do you think are the key elements of a well designed room - the things a designer has to get right?

I would say top of the list is comfort (and by this I don't just mean comfortable seating), a definite colour consideration, soft lighting, and a balance of old (antiques, art) and new. Plus a dash of the unexpected.

You walk into someone's house for the first time. What's the first thing you notice?

There are many things that catch my attention when I walk into people's houses, but I think the first thing would probably be the lighting. I have a real pet hate for spot lights and try to use them as sparsely as possible (if at all) and am a big lover of beautiful wall lights and low level lighting to create an inviting atmosphere. And if it's daytime, it would be natural light and how/where that is directed.

What do you love most about Casa by Josephine Jenno?

I love the authenticity of where each treasure has been sourced from and the story behind each piece. There are so many things in JJ's treasure trove I could happily give a home to!

Do you have any quotes that stick with you, words that you live by?

If not now, when?

How would you describe London in a few words?

The best city in the world. Fact.

Who is your greatest inspiration? Have you ever met them?

My greatest inspiration is my mother (also an interior designer). Her relaxed approach to decorating always ends up looking so unbelievably considered and yet she makes it look so easy. I hope that I have inherited some of these qualities that I most definitely aspire to - it's important not to take it all too seriously and it's really down to having good taste at the end of the day!

What are your favourite Casa by JJ pieces?

I am majorly lusting after the bamboo cutlery set, and the chinoiserie blue and white porcelain collection is also beautiful.

Shop the Style
4-Piece Picnic on Lake Anju Bamboo Cutlery Set £84.00 £59.00
Chinoiserie Emperor Bowl £38.00 £27.00

Is there anything else you would like to tell us about yourself or design - key lessons you take, conventional wisdom you disagree with?

It's important not to take yourself, or life, too seriously.
Particularly with interiors, it's important to remember to have fun with it...after all, it's your home, and if it brings you joy that's a wonderful thing.